Yahoo Drops Anchor While Acquiring Social Networking Software Startup Tomfoolery

Social Networking Software AnchorYahoo has announced that it will be purchasing Tomfoolery, a social networking software startup.  The terms of the deal were not made public although a report in the Wall Street Journal estimated a price of around $16 million.  The deal is expected to close in early February.  Tomfoolery is best known for a product called Anchor.  Anchor provided many social networking functions aimed at businesses such as voice calling, group chat, file sharing and email.  The features of Anchor would typically be found using multiple third party applications such as Microsoft Outlook, Microsoft Lync, or Facebook.

The Anchor social networking software platform could be accessed from a desktop or laptop via a web interface; however it’s primary use was developed for mobile technologies such as iOS and Android devices.  As of last Wednesday new user registrations were disabled as the Anchor product will be shut down as part of the acquisition deal with Yahoo.  Tomfoolery has stated that it will be building the next generation of social Yahoo products.

Yahoo has been buying up a lot of companies as of late.  Marissa Mayer, the current CEO of Yahoo is definitely trying to regain the popularity that Yahoo has once had in it’s hay day years ago.  Taking a page from Disney and purchasing popular franchises to reinvigorate the primary business, Disney has done a complete 180 from where they were just a few years ago.  Can the same thing happen with Yahoo?  During a recent conference regarding Yahoo’s recent financial results, Mayer stated that the company would continue to look for opportunities for talent acquisitions.

Some of the leaders of Tomfoolery were once involved with various Yahoo services including Flickr, Messenger, Mail and Search.  Having a good understanding of the various Yahoo products on the market today should make integration of the next generation social networking software of Yahoo fairly seamless.

Huge BoonEx Dolphin Promotion! 30% Off Sale!

Boonex Dolphin Social Networking SoftwareBoonEx just put out an awesome blog post regarding their achievements in 2013, as well as their future plans for 2014.  To celebrate their success and to welcome the new year, BoonEx is offering a huge 30% off all orders between now and January 16, 2014.   With this discount you could save $240.00 when purchasing a Prime license for Dolphin.

In early 2013, BoonEx released Dolphin 7.1 witch touted a great new design and improvement in quality. Through 2013, Dolphin had a few minor revisions which finished with version 7.1.4 which also incloded impovements to mobile apps.  The blog post then goes on to state that many companies and people into social networking noticed that 2013 was a bit of  a slow year for social networking software companies in general.  This could be attributed to Facebook fatigue, a form of less attractiveness in starting your own social network due to the massiveness of Facebook and how groups and pages can be created for niches now.  The cloud based services could also have attributed to the decline of publicly hosted social networking scripts.  Sites such as Ning allow people to spin up a social network in the cloud.  While sites like Ning are convenient, they are not highly customizable and can only take you so far.

Regardless of the decline of social networking in 2013, BoonEx has their own take and vision on what needs to be done moving forward.  Before we get to their vision for the future, lets take a look at the success BoonEx achieved in 2013.  BoonEx updated their market to allow users to validate that third party plugins would be compatible with their specific version of the Dolphin script.  The list of trusted vendors was also updated.  Trusted vendors must also include mandatory fields on theur profile such as skills, working hours, location, spoken languages, and availability.   The changes to the BoonEx market have been extremely helpful to both customers and vendors.

When looking at 2014, BoonEx understands where things are going in their industry.  Different types of users utilize different types of social networking sites, from Facebook, Tumblr, Reddit, and LinkedIn.  The great news is that a Facebook only social network is never going to happen due to the various other platforms users gravitate to on a daily basis.  This means that niche specific sites are still going to be successful going forward.  BoonEx plans to release Dolphin 7.1.5 soon in 2014.  This new version of BoonEx Dolphin’s social networking software will have even more advancement in mobile and touch devices.  As more and more people utilize their smart phones and tables to access the Internet it is extremely important to cater to this growing change in society in order to stay relevant and successful.

For now though, take advantage of this great 30% off sale by visiting BoonEx today!  If you want a great review of BoonEx Dolphin, click here for a great overview!

SkaDate Holiday Sale!

SkaDate Discount Cheap SkaDateJust got word that SkaDate is having some major discounts on their dating software, mobile applications, and dating profiles.  Depending on your needs, you can save over $300.00 when purchasing various items for SkaDate.  From now until the end of 2013, you can get a 25% discount on SkaDate software (SkaDate license $299), 30% off of SkaDate Mobile Apps ($139), and 35% off SkaDate dating profiles ($295).   Per SkaDate, the discount only applies to certain dating profiles.  We took a look at the order page from SkaDate to see which ones were included.  The dating profiles in which the discount applies is good for 90,000 Elite Dating Profiles.

Dating profiles  can quickly boost your sites appeal and promote a lot more use.  Think about it, would you rather be part of a website with five users or one with thousands?  Nobody wants to eat at an empty restaurant and the same goes for online communities and dating sites.   Purchasing dating profiles for a new site is a quick and easy way to spark interest and allow the site to grow.  Eventually you will have tons of real profiles from people who joined the site and are active which will reduce the need for any of the purchased dating profiles that were used when the site was initially stood up.  It is highly recommended to consider using dating profiles to give your new site a boost in the beginning.

If you were ever interested in SkaDate as a dating or social networking software platform it is highly recommended to purchase now and take advantage of these awesome discounts.  If you want to learn more about the platform, check out our SkaDate Review.

Black Friday Discount on phpFox!

Just got word that phpFox is offering a huge 35% discount on all license purchases this Black Friday!  The discount promo code to take advantage of this deal is: BlackFriday2013

If you have been thinking about purchasing one of phpFox’s licenses, whether it be lite, network or community now is the best time to do it.  You can get the lite license for $64.35 (regularly $99.00), the network license for $129.35 (regularly $199.00), and the community license for $194.35 (regularly $299.00).  Take advantage of these whopping discounts this Black Friday by visiting the phpFox website and ordering whichever license you prefer.  When you get to step four of the order, you will see a section called “Discount Voucher”.  Enter in the promo code BlackFridat2013 to get the price reduced.

This sale is valid right now and will run until December 2, 2013 at 11:59 PM EST.

phpFox vs SocialEngine

When it comes to the world of Social Networking software, many people constantly ask themselves should I build my social network with phpFox or SocialEngine.  It is a very good question and as someone who has worked with both social networking software platforms I wanted to weigh in with my opinion.  When I first started building my social networking sites I did a lot of research and began with SocialEngine.  The main reason being was it was and still is the most used platform for building community sites.

SocialEngine is a great social networking script.  It allowed me to build and easily customize many websites that I had built with it over the years.  Since it is the largest social networking software platform it was also very easy to find awesome third party add-ons that were already in existence in the marketplace.  Pretty much anything I ever needed to make my sites look different and not like n out of the box SocialEngine site is available which is nice since I did not want my members to know what software I had used to build the online communities.  Getting support with SocialEngine is also a painless process.  Opening a support ticket only takes a few minutes and the support staff are excellent about assisting with issues!  Finding help outside of the official SocialEngine ticketing system is also easy with a lot of forums and websites dedicated to the SocialEngine platform.  When it comes to building and customizing a SocialEngine site, no programming knowledge is necessary.  If you do happen to have a background in programming it can only help as you can build your own custom themes and add-ons for either just your site, or you can list them for sale in the marketplace.  Using the back end of SocialEngine is simple.  The Frequently Asked Questions (FAQ) and Documentation sections of the SocialEngine website also goes into a lot of detail when it comes to installing and customizing your social network.

As time went by I wanted to expand my horizons a bit and decided to give phpFox a try.  Since then I have not looked back.  The phpFox platform is the best bang for your buck when it comes to social networking software on the market today.   If you are a beginner looking to get your feet wet with a small community phpFox has a lite license which gives you enough features to launch a social network.  They also offer a Network option which has a lot more features built in to improve the functionality of your network.  Lastly they offer their full on package with every feature included in their Community edition of the script.  This licensing model is nice as it allows people to either start small and scale up with a tiny investment.  Most social networking software providers charge a huge amount upfront just to enter the world of social networking and this is one of the nice benefits of phpFox.

phpFox also has a good following when it comes to people using and developing for the platform.  They have their own public and private forum on the site in which people can ask questions, post ideas for add-ons, and  obtain free themes and add-on.  Additionally phpFox has a first party add-on feature request section as well as a bug tracker.  If someone suggests a cool new feature and other members of the community like it, they can vote for it to be part of a future release of phpFox.  The bug tracker helps the developers find and fix bugs with minor revision releases of phpFox which helps keep users site running without security issues.  The phpFox website also has a marketplace with popular add-ons and themes that you can utilize to customize your site and make it look completely unique.  As with SocialEngine, you do not need to have any programming or web design experience to run a successful social network.  All of the customization is done within the back end Admin Control Panel (AdminCP).  The AdminCP has tons of options to tinker with and might be a bit overwhelming at first.  Luckily phpFox has done an awesome job with their documentation to assist with all configuration of your site.  Once you get the hang of the AdminCP things become a snap!  Also the user forum can typically provide a quick answer to any question about the AdminCP.  The phpFox support staff are also excellent.  They have a quick turnaround time and even logged into one of my servers once to resolve an issue that was not related to the script itself.

If you want to know whether to chose phpFox or SocialEngine I would recommend phpFox.  The main reason for phpFox is the cost over SocialEngine.  The Lite edition sells for $99.00, Network edition is $199, and the fully featured Community edition is $299.  If you look at SocialEngine’s pricing platform, the starter edition retails for $299.00 and has less features than the Community edition of phpFox.  From their, SocialEngine has a Professional Edition selling for $449, and an Advanced Edition for $699.  When it comes to support, phpFox also gives you 6 months to begin with whereas SocialEngine only provides 30 days with the Started and Professional package and 60 days with Advanced.  The phpFox community is also a great one stop shop.  You can view the community forum, checkout the marketplace and post and vote on feature requests all from the same site.  SocialEngine does not have a public forum built in which requires you to go to third part forums to a community feel.  SocialEngine also lacks a feature request system and bug tracker.   phpFox is also so confident in their product that their website is designed to run on the phpFox script.  When you create an account you are doing so within the phpFox platform.  When viewing and posting in the forums, they are using the same forum technology built into their social networking software.

We have detailed reviews on both phpFox and SocialEngine.  Check out the phpFox review and SocialEngine review for a deeper dive into both platforms.  In my personal opinion though, if your looking for an awesome social networking script that is fully featured and sold at a fair price you need to check out phpFox.